Drone Stories - Audiovisual Production
× Mercedes-AMG & IWC Watches

This project centered on the production of a behind-the-scenes film documenting the making of a landmark show created for Mercedes-AMG and IWC Watches, the first drone performance ever flown above a racetrack. A one-of-a-kind activation where technological precision met cinematic spectacle.

My role focused on shaping the creative direction and coordinating, from Drone Stories, the dialogue between the film crew and the brands, ensuring their voice, language, and guidelines were translated faithfully on screen. This took the form of a semi-structured script that served as a narrative backbone for the contributors involved in the shoot. I was also closely involved in post-production, bringing aesthetic and storytelling judgment to the final piece.

Alongside the official deliverable, I produced my own edit of the footage, which went on to become Drone Stories’ most-viewed reel to date, reaching a strong organic impact: 5M views, 397K likes, 618 comments, and 2,241 shares, establishing the piece as the highest-performing content in the company’s history.